Why Should I Hire a Freelancer? Let’s Count the Reasons!

There are many professions that lend themselves to the work style of the off-site independent contractor, and copywriter and copyeditor are high on that list.

Gone are the days when you had to be physically in a company’s office to work effectively. Thanks to the internet, cell phones, and email messages that travel around the world faster than the speed of light, a telecommuting freelance communications expert can be an extremely effective solution to your company’s needs.

So what are some of the top reasons you should consider hiring a freelancer to work on your next communications project?

  • Expertise: A freelance copywriter or freelance proofreader has a very specific set of skills—talents that you might not possess in-house at your company. And many freelancers have years, even decades, of experience in their field. Their niche services and expertise can be tremendous assets to your business, ensuring your communications are well-written and error-free.
  • Temporary needs: Another big benefit of hiring a freelancer in any field is the mutual understanding that the contract is for a limited term. Perhaps you need help with proofreading collateral or publications during your busy season; or maybe you are trying to build-up your website with fresh content and new blog entries. A freelancer may be the perfect option for you.
  • Convenience: With less paperwork and red tape to surmount than with a permanent hire, bringing on a freelance writer or editor can be a quick process (once you find the right person). Many contract workers can begin your project within a matter of days, versus the time-consuming process of advertising a job opening, interviewing candidates, and then waiting for the start date of the person you select.
  • sign-typoCost-effectiveness: One of the biggest advantages of using a freelance copywriter or proofreader is cost-savings, and those savings can be substantial. A contractor typically does not receive company benefits (insurance, matching 401(k), etc.), a large expense for most companies. Second, an off-site contract employee doesn’t use your office resources. Paper, electricity, Post-It notes…those things can really add up! A freelancer’s expertise can save you time and money, getting a writing or editing job done more efficiently and effectively than a less-experienced employee. And finally, consider the cost (reputational AND monetary) of sending a project to print that is poorly written, or worse, has an error. That freelance writer or proofreader just paid for herself!
  • Flexibility: Need that communication project done next week, or even tomorrow? Not a problem if you hire a freelancer. When your employees do not have the bandwidth to drop what they are working on and complete a writing or editing project, a freelancer can be the perfect solution.
  • Creativity: A fresh perspective and voice may be exactly what your company needs to revitalize your website and increase your visibility in the marketplace. And a fresh set of eyes can ensure that your communication or marketing collateral is the flawless representation of your business that you want it to be.
  • Passion: Freelancers are freelancers because they truly love what they do. Most people have parts of their job that they like more than other parts, but not a freelance writer or a freelance proofreader! I am passionate about punctuation and grammar, and I love looking for that needle-in-a-haystack typo in documents. Like many freelance writers and editors, my dedication to my “craft” is heartfelt.

The case for hiring a freelancer for your next copywriting or proofreading project is compelling! If you are convinced, and would like to learn more about how I can help your company, please review my services, and then contact me so we can discuss your specific needs.

Four Common Writing Mistakes (and How to Avoid Them)

In this era of instant communication, writing basics are often overlooked or simply ignored. But like it or not, your words define you, even when acronyms and hashtags are involved. So take note of these common mistakes…and avoid them in your writing.

  • Bullets vs. numbered lists: People often use bullets and numbers interchangeably, but they are different. Bullets should be used when the order of the list is arbitrary; numbers are used when a list’s order is of importance. So for example, this list of writing mistakes could be in any order, thus I used bullets. If I was telling you the steps to bake a cake, the list would be numbered because you can’t bake the cake before you mix the ingredients…the order of the list of steps is essential.
  • i.e. vs. e.g.: These are not interchangeable either, but this one is easy to remember… i.e.=that is to say; e.g.=for example.
  • I vs. me: This is a little more confusing, but important nonetheless. “I” and “me” are both personal pronouns–words that replace more specific nouns (like proper names). Use “I” when the pronoun is the subject of your sentence (also known as a subjective pronoun). I went to the store. OR Jane and I had coffee. When the pronoun is the object of the verb OR the object of a preposition, use “me.” Jane hugged me. (“Me” is the object of the verb “hugged.”) Grammar is important to me. (“Me” is the object of the preposition “to.”)

A trick I use to determine whether to use “I” or “me”: Take any additional nouns out of the sentence, and see if it sounds correct.
Jane and me had coffee…would you say, “Me had coffee”? Unless you are a caveman, I’m hoping you said no, so it should be, “Jane and I had coffee.”
Jane went to the movie with John and I…would you say, “Jane went to the movie with I”? Nope. So it should be, “Jane went to the movie with John and me.”

  • it’s vs. its: “It’s” is a contraction, short for “it is,” similar to “can’t,” “I’ll,” or “he’s.” “Its” is a possessive, meaning “belonging to it.” So, “It’s hot in the desert,” but “the leopard doesn’t change its spots.”

Understanding and applying these rules of grammar can instantly improve your writing. If you have a punctuation or grammar question, please leave a comment below!