There are many professions that lend themselves to the work style of the off-site independent contractor, and copywriter and copyeditor are high on that list.
Gone are the days when you had to be physically in a company’s office to work effectively. Thanks to the internet, cell phones, and email messages that travel around the world faster than the speed of light, a telecommuting freelance communications expert can be an extremely effective solution to your company’s needs.
So what are some of the top reasons you should consider hiring a freelancer to work on your next communications project?
- Expertise: A freelance copywriter or freelance proofreader has a very specific set of skills—talents that you might not possess in-house at your company. And many freelancers have years, even decades, of experience in their field. Their niche services and expertise can be tremendous assets to your business, ensuring your communications are well-written and error-free.
- Temporary needs: Another big benefit of hiring a freelancer in any field is the mutual understanding that the contract is for a limited term. Perhaps you need help with proofreading collateral or publications during your busy season; or maybe you are trying to build-up your website with fresh content and new blog entries. A freelancer may be the perfect option for you.
- Convenience: With less paperwork and red tape to surmount than with a permanent hire, bringing on a freelance writer or editor can be a quick process (once you find the right person). Many contract workers can begin your project within a matter of days, versus the time-consuming process of advertising a job opening, interviewing candidates, and then waiting for the start date of the person you select.
- Cost-effectiveness: One of the biggest advantages of using a freelance copywriter or proofreader is cost-savings, and those savings can be substantial. A contractor typically does not receive company benefits (insurance, matching 401(k), etc.), a large expense for most companies. Second, an off-site contract employee doesn’t use your office resources. Paper, electricity, Post-It notes…those things can really add up! A freelancer’s expertise can save you time and money, getting a writing or editing job done more efficiently and effectively than a less-experienced employee. And finally, consider the cost (reputational AND monetary) of sending a project to print that is poorly written, or worse, has an error. That freelance writer or proofreader just paid for herself!
- Flexibility: Need that communication project done next week, or even tomorrow? Not a problem if you hire a freelancer. When your employees do not have the bandwidth to drop what they are working on and complete a writing or editing project, a freelancer can be the perfect solution.
- Creativity: A fresh perspective and voice may be exactly what your company needs to revitalize your website and increase your visibility in the marketplace. And a fresh set of eyes can ensure that your communication or marketing collateral is the flawless representation of your business that you want it to be.
- Passion: Freelancers are freelancers because they truly love what they do. Most people have parts of their job that they like more than other parts, but not a freelance writer or a freelance proofreader! I am passionate about punctuation and grammar, and I love looking for that needle-in-a-haystack typo in documents. Like many freelance writers and editors, my dedication to my “craft” is heartfelt.
The case for hiring a freelancer for your next copywriting or proofreading project is compelling! If you are convinced, and would like to learn more about how I can help your company, please review my services, and then contact me so we can discuss your specific needs.