About

Rachel is innovative and insightful. She brings more than simply content expertise--she is a consultative business partner. Robin Siczek, Mecklenburg Area Catholic SchoolsWith more than 17 years of experience in writing, marketing, project management, and website management, I have the skills needed to create clear, concise communications for your business. And customer service is my forté—you are my top priority. Learn more about my services »

Expertise:

Copywriting, editing, and proofreading: I have extensive writing capabilities (web, creative, media, and technical), as well as comprehensive knowledge of SEO, AP Style, and Chicago Style. I am highly-organized and attentive to details, and I understand the vital importance of meeting deadlines. If I have proofed your copy, you can be assured that all “i”s are dotted and “t”s are crossed. Read my blog, “Four Common Writing Mistakes (and How to Avoid Them) »

Inbound marketing integration: I see the big picture. Web, email, apps, social media, mobile, print: I know how to make the puzzle pieces fit together to create an interwoven approach to advertising. Plus, I was Inbound Marketing Certified by Hubspot in 2014.

Website strategy, content creation, and development: From conceptualization to fruition, I understand what works on the web. What it should look like; how it should sound; what kinds of neat-o stuff it can do…in short, what will make a site work for both the customer and the end user.

Extensive experience in the following industries:

  • Banking and finance
  • Construction and home-building
  • Education
  • Healthcare, dental, and pharmaceutical
  • Non-profits
  • Online services
  • Restaurants
  • Retail
  • Senior living
  • Trucking

Biography:

In all that I do, I draw on my wit, wisdom, and a touch of Southern charm. I want my customers to genuinely look forward to interactions with me.

headshot1Located in Saratoga Springs, New York, I most recently served as an account executive at Allegory Studios, a branding and culture agency. In that role, I provided clients with outstanding service, as well as memorable marketing communications, and effective websites.

As the interactive marketing manager at Novant Health, a non-profit healthcare organization based in North Carolina, I was instrumental in the launch of several iterations of their hospital and corporate websites and also got the organization’s social media strategy off the ground.

Prior to my foray into the healthcare industry, I was a training and implementation manager for an online industry research company, First Research. I also spent six years managing internal commercial banking communications and intranet content at Bank of America; and I managed website content in a bustling communications office at my alma mater, Davidson College.

With a penchant for hospital corners, 90-degree angles, and Where’s Waldo, I have an attention-to-detail worthy of a nuclear clean room, and I will ensure my clients’ deadlines and expectations are met or exceeded.

In my free time, I enjoy travelling, cooking, and spending time with my family. I am also a co-founder of Saratoga Women in Business.

Education:

Davidson College, B.A., History