About

Rachel is innovative and insightful. She brings more than simply content expertise--she is a consultative business partner. Robin Siczek, Mecklenburg Area Catholic SchoolsWith more than 18 years of experience in writing, marketing, project management, and website management, Rachel Spensieri and Right Word Communications have the skills needed to create clear, concise communications for your business. And customer service is our forté—you are our top priority. Learn more about our services »

Expertise:

Copywriting, editing, and proofreading: Rachel has extensive writing capabilities (web, creative, media, and technical), as well as comprehensive knowledge of SEO, AP Style, and Chicago Style. She is highly-organized and attentive to details, and she understand the vital importance of meeting deadlines. If Rachel has proofed your copy, you can be assured that all “i”s are dotted and “t”s are crossed. In addition, Rachel is the managing editor of the quarterly Saratoga Mama magazine.

Inbound marketing integration: Rachel sees the big picture. Web, email, apps, social media, mobile, print: she know how to make the puzzle pieces fit together to create an interwoven approach to advertising. Plus, Rachel was Inbound Marketing Certified by Hubspot in 2014.

Website strategy, content creation, and development: From conceptualization to fruition, Rachel understands what works on the web. What it should look like; how it should sound; what kinds of neat-o stuff it can do…in short, what will make a site work for both the customer and the end user. Rachel has years of experience with WordPress as well as a number of other content management systems.

Extensive experience in the following industries:

  • Banking and finance
  • Construction and home-building
  • Education
  • Healthcare, dental, and pharmaceutical
  • Non-profits
  • Online services
  • Restaurants
  • Retail
  • Senior living
  • Trucking

A little more about Rachel Spensieri…

In all that I do, I draw on my wit, wisdom, and a touch of Southern charm. I want my customers to genuinely look forward to interactions with me.”

headshot1Located in Saratoga Springs, New York, I most recently served as an account executive at Allegory Studios, a branding and culture agency. In that role, I provided clients with outstanding service, as well as memorable marketing communications, and effective websites.

Most of my marketing career has been spent in corporate communications for a variety of industries.

Passionate about health and wellness, I worked for seven years as the interactive marketing manager at Novant Health, a non-profit healthcare organization based in North Carolina. In that role, I was instrumental in the launch of several iterations of their hospital and corporate websites and also got the organization’s social media strategy off the ground.

Prior to my foray into the healthcare industry, I was a training and implementation manager for an online industry research company, First Research. I also spent six years managing internal commercial banking communications and intranet content at Bank of America; and I managed website content in a bustling communications office at my alma mater, Davidson College.

With a penchant for hospital corners, 90-degree angles, and Where’s Waldo, I have an attention-to-detail worthy of a nuclear clean room, and I will ensure my clients’ deadlines and expectations are met or exceeded.

In my free time, I enjoy travelling, cooking, and spending time with my family. I am also a co-founder of Saratoga Women in Business.

Education:

Davidson College, B.A., History

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