If you had a low-cost tool to attract your most-qualified prospects directly to your website, wouldn’t you use it? I have great news for you: this tool already exists. It’s called blogging.
Blogging is one of the most effective ways to draw in your target audience, and there are compelling statistics to prove it. According to Hubspot, a company specializing in inbound marketing, companies that actively blog generate over 125% more leads than companies that aren’t blogging. Blogging companies have 55% more website visitors, 97% more inbound links, and 434% more indexed pages, all attributes that are critical to increasing a site’s search engine optimization (SEO, or the way that search engines determine which site will be listed first on the search results page).
You are an expert!
You may not realize it, but you are already an expert blogger. Congratulations!
People often say the reason they don’t blog is because they don’t have anything to blog about. Wrong! You are an expert on your business, on your product or service, and your target prospects are interested in learning more about what you do…what makes you different. So share your knowledge; your blog is a great channel for providing educational content to clients and prospects.
Do you rent or own your content?
Think about an ad in a newspaper or on a webpage. This rented space is surrounded by others’ content, distracting potential customers and diluting your message. And ads generate no leads for your company after the ad expires…it’s like they never even existed.
Compare that to your blog. That content is yours; you own it…forever! An old blog entry can generate leads via search engines for months, even years, after it was first posted.
Need blog ideas?
Looking for a little inspiration to get your writing wheels turning? You’re in luck. Hubspot has a Blog Topic Generator tool that allows you to input keywords about your company or products, and it will give you a week’s worth of suggested blog posts.
And if you don’t feel like writing is your strong-suit, hiring a freelance writer can be well-worth the investment. Typically, a freelance writer will interview you to learn about the blog topic and then ghost-write a well-crafted post on your behalf. Learn more about my services »
So no more excuses! In 2016, it’s time to resolve to start a blog for your business.